Cardboard Craft in Integrated Ad Campaigns

Everyone is talking about ‘integrated’ campaigns these days, but what do they really mean? To clear things up a bit, we at BBR Saatchi & Saatchi advertising agency in Tel Aviv put together this explanatory video that tries to make sense of this strange term.

In the making of the video, we built one (and a half…) cardboard box, which had about 30 scenes “hidden” inside it, all glued together, folded and magnetized to each other. [Read more...]

The video had to be filmed in one shot and it took us about 8 hours to get it right in one take only, with 4 people “operating” the box along the way. Check out some pictures from the shoot and the video at the bottom!


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