Cardboard Craft in Integrated Ad Campaigns
Everyone is talking about ‘integrated’ campaigns these days, but what do they really mean? To clear things up a bit, we at BBR Saatchi & Saatchi advertising agency in Tel Aviv put together this explanatory video that tries to make sense of this strange term.
In the making of the video, we built one (and a half…) cardboard box, which had about 30 scenes “hidden” inside it, all glued together, folded and magnetized to each other.
The video had to be filmed in one shot and it took us about 8 hours to get it right in one take only, with 4 people “operating” the box along the way. Check out some pictures from the shoot and the video at the bottom!