Today you can spot a QR code on almost any product: it’s popularity sprung with the spread of the smartphones, that are able to read these 2-dimensional bar codes. Since the QR codes provide effortless and quick access to a company’s website, it is now an important part of most innovative advertising campaigns. Check out our selection of some of the coolest ways to incorporate a QR code into a product!

Everyone is talking about ‘integrated’ campaigns these days, but what do they really mean? To clear things up a bit, we at BBR Saatchi & Saatchi advertising agency in Tel Aviv put together this explanatory video that tries to make sense of this strange term. In the making of the video, we built one (and a half…) cardboard box, which had about 30 scenes “hidden” inside it, all glued together, folded and magnetized to each other. The video had to be filmed in one shot and it took us about 8 hours to get it right in one take only, with 4 people “operating” the box along the way.

Andrew states that these carefully crafted illustrations are not only beautiful landscapes. They carry deeper meanings and all of them are bonded by tea. The pictures represent countries where the tea was assembled. Green tea depicts the Great Wall of China and Pagoda, black tea – Ceylon etc. etc. Moreover, the landscapes are made directly from the tea that is in the package. Can you think of a better and more sophisticated way to present your product?