The latest Alzheimer’s Association ad campaign likes the victims of such a heartless disease to artists. Subjective by nature, those suffering from Alzheimer’s essentially turn their entire world into one big art piece that needs to be analyzed every minute of every day. In particular, the Alzheimer’s Association ad campaign focuses on fragmented portraits of a daughter, husband and grandson.
Conceived and executed by Grupo Gallegos, an ad agency based in the United States, the Alzheimer’s Association ad campaign was art directed by Pablo Bufagni, Curro Chozas and Saúl Escobar. The powerful images were shot by photographer Maggie Zulovic and illustrated by artist Reinobuenosaires. Heartbreakingly distorted, it gives people a glimpse into the mind of one who suffers from Alzheimer’s. Nothing is ever the same again after such an onslaught on the mind.
The seductively minimalistic approach of the print campaign spotlights the fruity freshness of the original Haribo gummy bears in a surprising way: The gummy bears themselves become actual fruits.
Campaign Title: Fruity Bears
Advertising School: HAW Hamburg, Department Design
Art Directors: Valentin René Tillian, Michael Wilde
Mentor: Prof. Sven Vogel
By a man’s fingernails, by his coat-sleeve, by his boots, by his trouser-knees, by the calluses of his forefinger and thumb, by his expression, by his shirt-cuffs, by his movements – by each of these things a man’s calling is plainly revealed. That all united should fail to enlighten the competent enquirer in any case is almost inconceivable / Sherlock Holmes, 1892.
The aim of this exhibition is — to become aware of ourselves and of the people around us. Not claiming any in-depth analysis, and hoping that you will take a moment to think about it. It seemed amazing to us that we can try to better understand ourselves or others.
A visual history of tattoos in movies from 1955 through the present. Entries selected on the basis of artistic merit, plot importance, comedy, color, actor, design, genre, influence, and general badassery.
A lot of the streets in the suburbs of San Francisco don’t have traffic lights. At night its hard for drivers to see the pedestrians walking. Just a week ago, a jogger was hit by a car for that reason. So we decided to send a message directly to the drivers so that they are cautious when driving. Hopefully, these spots will be recognized by the state to fix this problem.
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