Swedish Toy Company Releases Gender-Neutral Christmas Catalog
Seeing a boy, denied of a mock kitchen set, or a girl, who won’t get a toy gun she was so excited about, still isn’t a very rare sight. TOP-TOY, the largest toy business in the Northern European market, set out to change this stereotypical toy division, created primarily by media. The company published a gender-neutral Christmas toy catalog in Sweden and Denmark. Sending a new social message is extremely important in the multiform society of nowadays, where some things are still measured by out-dated stereotypes. [Read more...]
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