If you are reading this, chances are you have a dirty mind. This is just a martini glass in the first picture and a ribbon in the second one. These optical illusions were created for Julyna – a non-profit organization that encourages creative grooming to raise money and increase awareness of cervical cancer and HPV. This print campaign promotes their fundraising event.

Advertising Agency: Cossette, Toronto, Canada | Creative Directors: David Daga, Matt Litzinger | Art Director: Angela Sung | Copywriter: Rachel Abrams | Photographer: Phillip Rostron | Published: July 2012