Novartis ‘Reflections’ Campaign by Tom Hussey

“Sometimes we need photography to create a complex interplay between reality and illusion,” says Texas-based commercial advertising photographer Tom Hussey. This concept is clearly depicted in the series of photographs taken for the campaign of prescription medicine used for the treatment of Alzheimer. [Read more...]

The pictures create a story where elderly people look at the mirror and face reflections of their younger selves. The concept of young people looking at their future selves in a mirror is a quite frequent motive of various stories. Thus a vice versa concept approached by Tom Hussey is a novelty and creates a strong and inspirational statement. The photographer uses soft lightning, dim tones and eloquent surroundings in the pictures to create emotionally moving stories of people.

Website: | behance

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Date posted: Sep 24th, 2012
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