Philips has created an excellent ad using a simple optical illusion to illustrate the importance of grooming for men. The flesh-colored object in the center, Philips contends, appears to be far larger when it is not crowded out by the darker stuff surrounding it. Of course, the size of the object in the center doesn’t actually change, but no one has to know that, do they?
Posts Tagged ‘advertising’
In the advertising world, it’s getting increasingly harder to get through to the customer, as the maze of ads has become just too overwhelming. Photographer Rene Mesman, working in collaboration with Dutch postproduction specialists at Souverein Weesp, was hired to conduct a photoshoot for shampoo and conditioner commercials, and found a very creative angle to get people’s attention. The idea was to shoot luscious hairdos, created on different fowls — an owl, a crow, and a falcon. The final results of the “Coiffure le Bird” series are actually pretty impressive!
Each bird poses with a digitally drawn hairdo, matching his feather colors and general posture, and the combination gives a really hilarious yet impressive result. The birds cover the traditional blond-brunette-redhead palette, and prove that there still are ways to creatively promote such everyday products as shampoo. Which of the stylish fowls is your favorite?
Glasgow-based Guerilla marketing team called Polka Dots presents their set up a campaign, devoted to promote rich organic art and fresh art produce. The message was sent using edible flyers – the informational stickers were attached to fruits that people could help themselves to in public places.
Melbourne creative studio Yoke has reinvented the advent calendar in a new digital format with its own industry spin. People will be able to visit the Ad-vent Calendar and open a new door, but no chocolate or lollies will be found behind it. Instead, the door will reveal a visual treat in the form of 25 carefully selected ads and branded content from around the world.
Seeing a boy, denied of a mock kitchen set, or a girl, who won’t get a toy gun she was so excited about, still isn’t a very rare sight. TOP-TOY, the largest toy business in the Northern European market, set out to change this stereotypical toy division, created primarily by media. The company published a gender-neutral Christmas toy catalog in Sweden and Denmark.
Today you can spot a QR code on almost any product: it’s popularity sprung with the spread of the smartphones, that are able to read these 2-dimensional bar codes. Since the QR codes provide effortless and quick access to a company’s website, it is now an important part of most innovative advertising campaigns. Check out our selection of some of the coolest ways to incorporate a QR code into a product!