Schwarzkopf created beautiful and romantic Valentine’s day commercial. When you watch this, you almost forget it’s a commercial.
Posts Tagged ‘advertising’
Career choices are important. Imagine if Nicolas Cage never quit his job as popcorn vendor or Madonna remained working at the Dunkin’ Donuts counter. So what if one of the most notable writers of the XXth century, sir J. R. R. Tolkien, chose to realize his passion for creative writing in the advertising business instead of literature?
A series of “disabled” mannequins created by Pro Infirmis, a Swiss organization for people with disabilities, really brings the cliched saying “no one’s perfect” to life – they were created to remind us that human bodies can be very diverse and that beauty lies within each of them.
The campaign, named “Because who is perfect? Get closer,” was designed to celebrate the International Day of People with Disabilities on December 3rd. Five plastic mannequins embody different disabilities including scoliosis (a curved spine) and shortened limbs.
The atypical and nicely dressed mannequins are displayed in the windows of a fashion store located on Zurich’s main shopping street. Both passers-by and the disabled people who posed for shaping the mannequins agreed that the initiative is unique and inspiring.
Philips has created an excellent ad using a simple optical illusion to illustrate the importance of grooming for men. The flesh-colored object in the center, Philips contends, appears to be far larger when it is not crowded out by the darker stuff surrounding it. Of course, the size of the object in the center doesn’t actually change, but no one has to know that, do they?
In the advertising world, it’s getting increasingly harder to get through to the customer, as the maze of ads has become just too overwhelming. Photographer Rene Mesman, working in collaboration with Dutch postproduction specialists at Souverein Weesp, was hired to conduct a photoshoot for shampoo and conditioner commercials, and found a very creative angle to get people’s attention. The idea was to shoot luscious hairdos, created on different fowls — an owl, a crow, and a falcon. The final results of the “Coiffure le Bird” series are actually pretty impressive!
Each bird poses with a digitally drawn hairdo, matching his feather colors and general posture, and the combination gives a really hilarious yet impressive result. The birds cover the traditional blond-brunette-redhead palette, and prove that there still are ways to creatively promote such everyday products as shampoo. Which of the stylish fowls is your favorite?
Glasgow-based Guerilla marketing team called Polka Dots presents their set up a campaign, devoted to promote rich organic art and fresh art produce. The message was sent using edible flyers – the informational stickers were attached to fruits that people could help themselves to in public places.
Seeing a boy, denied of a mock kitchen set, or a girl, who won’t get a toy gun she was so excited about, still isn’t a very rare sight. TOP-TOY, the largest toy business in the Northern European market, set out to change this stereotypical toy division, created primarily by media. The company published a gender-neutral Christmas toy catalog in Sweden and Denmark.