We at SWAE worked hard to create an interchangeable watch that’s different from others and now they need new parents with a lifestyle to match theirs!

Scottish photographer George Logan and retoucher Tony Swinney created a series of funny images showing tiny domestic cats chasing after antelopes, zebras, elephants and doing other “big cat” stuff.

Glasgow-based Guerilla marketing team called Polka Dots presents their set up a campaign, devoted to promote rich organic art and fresh art produce. The message was sent using edible flyers – the informational stickers were attached to fruits that people could help themselves to in public places.

Melbourne creative studio Yoke has reinvented the advent calendar in a new digital format with its own industry spin. People will be able to visit the Ad-vent Calendar and open a new door, but no chocolate or lollies will be found behind it. Instead, the door will reveal a visual treat in the form of 25 carefully selected ads and branded content from around the world.

Seeing a boy, denied of a mock kitchen set, or a girl, who won’t get a toy gun she was so excited about, still isn’t a very rare sight. TOP-TOY, the largest toy business in the Northern European market, set out to change this stereotypical toy division, created primarily by media. The company published a gender-neutral Christmas toy catalog in Sweden and Denmark.

These creatively dangerous ads were created by Fischer America for a design studio called Macacolandia with a message “Give More Life to Drawings”. Art Director: Hugo Amaral. Illustration: Marcelo Braga. Photo: Lucio Cunha.

If you’re reading this, you have a really dirty mind. This is just a martini glass in the first picture and a ribbon in the second one.

Today you can spot a QR code on almost any product: it’s popularity sprung with the spread of the smartphones, that are able to read these 2-dimensional bar codes. Since the QR codes provide effortless and quick access to a company’s website, it is now an important part of most innovative advertising campaigns. Check out our selection of some of the coolest ways to incorporate a QR code into a product!

As opposed to the ads we’re fed with on TV or other traditional venues, ambient ads jump into our lives in way more unexpected places, and it’s usually this element of surprise that makes us stop and look again. Usually well thought-through and witty, ambient ads incorporate the product into our every-day places and ordinary objects, making it feel a lot closer to us than traditional ads.

The pictures create a story where elderly people look at the mirror and face reflections of their younger selves. The concept of young people looking at their future selves in a mirror is a quite frequent motive of various stories. Thus a vice versa concept approached by Tom Hussey is a novelty and creates a strong and inspirational statement. The photographer uses soft lightning, dim tones and eloquent surroundings in the pictures to create emotionally moving stories of people.