Every traveler deserves a home, according to travel rental Airbnb’s new marketing campaign. And it delivers on this message by constructing 50 houses for the ultimate and most carefree travelers – birds. Each and every birdhouse is a precise replica of an actual accommodation listed on Airbnb’s vacation-rentals website.
Posts Tagged ‘creative ads’
In the advertising world, it’s getting increasingly harder to get through to the customer, as the maze of ads has become just too overwhelming. Photographer Rene Mesman, working in collaboration with Dutch postproduction specialists at Souverein Weesp, was hired to conduct a photoshoot for shampoo and conditioner commercials, and found a very creative angle to get people’s attention. The idea was to shoot luscious hairdos, created on different fowls — an owl, a crow, and a falcon. The final results of the “Coiffure le Bird” series are actually pretty impressive!
Each bird poses with a digitally drawn hairdo, matching his feather colors and general posture, and the combination gives a really hilarious yet impressive result. The birds cover the traditional blond-brunette-redhead palette, and prove that there still are ways to creatively promote such everyday products as shampoo. Which of the stylish fowls is your favorite?
Those who want to apply for a job at the newly opened Bergge Tattoo, must carefully fill out the QR code and show off their skills, in order to access the application form.
As opposed to the ads we’re fed with on TV or other traditional venues, ambient ads jump into our lives in way more unexpected places, and it’s usually this element of surprise that makes us stop and look again. Usually well thought-through and witty, ambient ads incorporate the product into our every-day places and ordinary objects, making it feel a lot closer to us than traditional ads.
Everyone is talking about ‘integrated’ campaigns these days, but what do they really mean? To clear things up a bit, we at BBR Saatchi & Saatchi advertising agency in Tel Aviv put together this explanatory video that tries to make sense of this strange term. In the making of the video, we built one (and a half…) cardboard box, which had about 30 scenes “hidden” inside it, all glued together, folded and magnetized to each other. The video had to be filmed in one shot and it took us about 8 hours to get it right in one take only, with 4 people “operating” the box along the way.
Copywriters and Art Directors work daily for their clients to provide clever advertisements with which to attract potential costumers. Some of these guys are doing their job better than others and this way we get the awesome results that amaze us and attract us towards a product. In this article you will see examples of this kind of advertisements, the ones that you would want to see every day.