In the advertising world, it’s getting increasingly harder to get through to the customer, as the maze of ads has become just too overwhelming. Photographer Rene Mesman, working in collaboration with Dutch postproduction specialists at Souverein Weesp, was hired to conduct a photoshoot for shampoo and conditioner commercials, and found a very creative angle to get people’s attention. The idea was to shoot luscious hairdos, created on different fowls — an owl, a crow, and a falcon. The final results of the “Coiffure le Bird” series are actually pretty impressive!
Each bird poses with a digitally drawn hairdo, matching his feather colors and general posture, and the combination gives a really hilarious yet impressive result. The birds cover the traditional blond-brunette-redhead palette, and prove that there still are ways to creatively promote such everyday products as shampoo. Which of the stylish fowls is your favorite?